Sensodyne Nourish
Client
GSK
Description
Bioplastic toothbrush
Date
2023
Activities
- Colour, Material and Finish
- Design for Manufacture
- Human Factors, Usability and Inclusivity
- Industrial Design
- Production Support
- Visual Brand Language
Awards
- Red Dot Design Award
- GOOD DESIGN® Award
- iF Design Award
The Sensodyne Nourish toothbrush is a bio-plastic, sustainable initiative that has been designed primarily for a younger target audience. The toothbrush has been created for effective cleaning of sensitive teeth and to reduce environmental impact.
No petroleum has been used in the manufacturing of the single material handle. The lightweight design ensures that less material is used compared to conventional toothbrushes and a large proportion of the energy required in the production of the product is generated directly from solar cells. The filaments are made from recycled PET bottles and the bristle configuration comes in two options to give consumers choice.
A key requirement for the aesthetic design of the toothbrush was to balance the simple, controlled, lozenge forms of the Sensodyne brand with the new ‘S-Curve’ equity.
a bio-plastic, sustainable initiative
