Work
Air Wick Visual Brand Language
Client
Reckitt
Description
VBL Strategy for Air Wick
Date
2017
Activities
- Colour, Material and Finish
- Industrial Design
- Research and Strategy
- Visual Brand Language
The Visual Brand Language of Air Wick was developed to portray vibrance and dynamism. This was achieved through the application of considered 3D attributes such as flaring and waisting that combine to create forms with an uplifting, celebratory stance. Carefully selected surface finishes, such as the ceramic-like matte finish add additional sophistication that alludes to decorative ornaments.
Developed to portray vibrance and dynamism
