DCA designs Stella Artois’s new ‘Chalice’ can

The Stella Artois chalice celebrates the beer. And now, the new can celebrates the chalice.

Stella Artois has launched a new design for the brand’s full line-up of cans, which celebrates the drink’s iconic chalice glass. DCA created the new look Stella Artois chalice, which is being rolled out globally.

The new can features the chalice glass silhouette against a silver coloured background which enhances on-shelf appeal while reinforcing the brand’s heritage and quality cues as embodied by the iconic Stella Artois chalice glass.

Stella Artois Western Europe marketing director James Watson adds: “Our fresh new packaging has been shown to increase consumer appeal above and beyond our competitors, while also communicating Stella Artois’ heritage and quality.

“The new Stella Artois Chalice can design reflects our determination to raise the bar when it comes to quality and sophistication - the key values that form the foundation of the Stella Artois brand.”